Branding

By a brand we mean a name, term, design, symbol or any other feature which is unique and different and distinct from another. A brand usually carries its own specific logo and slogan to go hand in hand together so that people can instantly recognize the resemblance of the brand. For example 'McDonalds' being a hugely successful fast food company, customers and people alike can instantaneously put together the large yellow 'M' for the logo and the slogan 'I'm lovin' it'